For a long time, I’ve called WH the anti-commodity
brand. Maybe there is a better way to
say it, but indulge me for a moment while I elaborate...
William Henry Founder Matt Conable
In the case of most branded goods out there, from Rolex to Gucci
to Apple and beyond, a piece is designed and then the production system is set
up to exactly replicate that piece every time.
They are precise and identical.
Nothing against these and other fine brands, they do great work. So do we, but our approach is vastly
We design a product, and then choose techniques and materials
to ensure that every piece is not identical, but in fact substantially
different from the next. Even within a
limited edition, number 11 of 25 is going to be different from number 12 of 25
and so on. The rare organic materials we
use, the hand forged metals, and the individual hand craft we bring to each
step means that no two are alike.
They’re damn fine, but not the same.
Hence the ‘anti-commodity’ moniker.
With most brands, your bag or garment or watch is identical to everyone
else who owns the same piece. With WH,
your piece is the ONLY one like it in the world.
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