For a long time, I’ve called WH the anti-commodity brand. Maybe there is a better way to say it, but indulge me for a moment while I elaborate...
In the case of most branded goods out there, from Rolex to Gucci to Apple and beyond, a piece is designed and then the production system is set up to exactly replicate that piece every time. They are precise and identical. Nothing against these and other fine brands, they do great work. So do we, but our approach is vastly different.
We design a product, and then choose techniques and materials to ensure that every piece is not identical, but in fact substantially different from the next. Even within a limited edition, number 11 of 25 is going to be different from number 12 of 25 and so on. The rare organic materials we use, the hand forged metals, and the individual hand craft we bring to each step means that no two are alike. They’re damn fine, but not the same. Hence the ‘anti-commodity’ moniker. With most brands, your bag or garment or watch is identical to everyone else who owns the same piece. With WH, your piece is the ONLY one like it in the world.(more…)